The Future Development Direction of Chinese Traditional Handicraft

Posted: April 20, 2011 in Internet

2011 is the “Eleventh Five-Year Plan” for last year, but also is the “second Five Year Plan” determined year, even is the future planning years, fifteen years development year. In China’s brand replica clothing industry will innovate the core value of brand development as the goal, achieve brilliant creation.

First, the “going public” year, enterprise echelon, enter “big enterprise established development era

“Capital” is the enterprise one of the most important resources. After the brand cultivation period, the market has been formed a batch of development of more than ten years, more mature, have a fixed core brand competitiveness of the enterprise groups, these enterprise due to sweep the sands, after surviving again went to the same competitive level, accept the “purification” market again. In order to get the preemptive opportunities, and better protect themselves in the war of capital, corporate listing will become a lot of company financing as one of ways the principal means. Garment plate number listed company rapidly increase, as more companies listed, replica clothing industry will distance “big enterprise” era further.

 

Second, Market segmentation, cultural promotion, emerging markets and consumption patterns emerge

“Fast fashion “Time really comes. Metropolitan new generation of consumers have  “the grass is always greener “consumer orientation, cell phones, watches and even cars, old and new alternate very faster. Experienced an economic crisis, more and more consumers prefer to buy some fashion, “cheap”, do not want to buy a “gold” high but expensive name brand clothing. Really high-quality low-cost “fast fashion “closer and closer to us, Metersbonwe represented many domestic brands have entered the “fast fashion” track.

“Online shopping” occupy a big part in the proportion of total sales. Online shopping company confidently explore the survival and development path, and even mail order companies, online bookstores are actively expanding business clothing at online shopping. Reliable and convenient online payment, “online shopping” are developing continuously. “Replica” will become prevalent in certain scope. When urban white-collar individualized consumption demand inflation up, “replica” has become almost identity and taste of special reflects. “Replica” has being installed at brand stores and high-level office buildings, hotels in the future sadly arisen. Although “replica handbag still cannot become a short-term sales share of absolute mainstream consumption model, but inevitably become 2011 clothing consume market after a shining star.

Third, International brand enter into China, China enterprise seek international road

By 2011, China apparel market will appear more international brand stores. International integration makes the global distance narrowed, different countries in the same brand, similar design costumes are common. The Chinese people life style changes undergone tremendous changes, increasingly internationalized Chinese clothing market. Overseas brand will leave no stone unturned in demand rises, but when not yet mature initiative, controlling China’s market share. Chinese enterprises in international appearance is to more frequent, international will be accepted “Chinese clothing”, “Replica Clothing” and “China enterprise” by the “factory of the world” has gradually turned to the leading status. China apparel internationalization has clear objectives.

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